[Casey's Main Page]
Hello, world. My full name is Samuel Case Bradford V, that's easy enough. That's the name on my main page and everything, and if you search for Case Bradford on the internets, you'll get to my site pretty easily. Which is great. But, "Case" isn't a common name. And, in fact, it's not what most people call me. They usually call me Casey. So, when people search for Casey Bradford, I'd like them to get to my site (or if they hit other keywords, "Casey Bradford and Berkeley", "Casey Bradford and Caltech", "Casey Bradford and Wicked Awesome"). But since I don't write "Casey" anywhere anymore, that's tricky.
Why don't I write "Casey" or have that on my main site? Well, for a while now, I have had to tell a little story when people found out my name isn't "Casey Bradford." It goes through a few stops, but generally runs like so:
Yup, Samuel Case Bradford the Fifth.
Really? The fifth?
Yup.
So wait, Casey's your middle name?
Yup. Well, "Case" actually.
"Case?"
Yeah.
...which is one step farther than I wanted to deal with. Sure, "Case" isn't a common first name, but nowadays I use "Case Bradford" or "S. Case Bradford" for written communication. That way, I save a step when explaining, and it has the benefit of dealing with things which are entirely in my name. As I'm trying to get a Ph.D.-type-thing, how I present my name is something that I need to keep pretty uniform, so I decided to go with Case. Think of it like Tim and Timmy, John and Johnny, Mike and Mikey... -- at a certain point, your buddy Timmy dropped the diminutive and started going by Tim or Timothy.
That's kinda what happened when I went from writing Casey to Case. You can still call me Casey, that's fine.
Anyhow, I came up with the neat idea of trying to hack this site together to do my own googlebomb. Were I a professional, I could probably get a better ratio of keywords or something, but for now, this is fine.